Strategic Approach

the belief

No single stakeholder in the matrix is more important than the other.

Effective corporate relations strategy is to always work to keep all the stakeholders satisfied.

Who are your Primary and Secondary Stakeholders?

1 (a What are you majorly known for?

(b What are you mostly unpopular for?

2 (a Who are your stakeholder allies and why?

(b Who are your most risky stakeholders and why?

3 (a What are your most celebrated business successes?

(b What are your current business pain points?

4 (a What are you in control of?

(b What do you feel remains out of your control?

STRATEGIC APPROACH

Be Proactive. Think Outcome. Design your Narrative. Mine your Stakeholder Allies Own the Lens, but let the World Tell Your Story.

Policy Engagement

Proactive Policy shaping is much more effective than reactive regulatory engagements. Earn your right at the policy table.

Media & Publicity

Media is not a platform for publicity. It is a primary business Stakeholder. Engage consciously & effectively.

Sustainability

Sustainability is not about CSR and society ethical compliance. It is future-proofing your business.