Case Studies
Two Decades & Counting..,
Looking back +22 years, we have led and helped in elevating corporate blue-chip brands, designed award-winning social marketing campaigns, delivered complex policy outcomes, repositioned iconic consumer brands, driven high-impact sustainability programs, and navigated businesses through some of the most fragile crises in their records.
Senator Keg Tax
When a high-appetite revenue-driven govt slaps an excise tax on your most precious mainstream brand overnight, eroding your business volumes by 40%.
Dasani Repositioning
A new highly acclaimed brand owned by world’s leading beverage giant being banned 2 weeks after launch in Kenya
The Condom Scare
What happens when public trust collapses on one of the most promoted public health commodity in the face of efficacy failure?
PMI Malaria Award
Only 8 countries in Africa competing for US Presidential Malaria Initiative Award. What does it take for Kenya to win? CNN reports.
Duty on Cosmetics
Excisable Goods Management System introduced by Kenya Revenue Authority to monitor real-time production & tackle counterfeits in the alcohol industry, threatened to extend to the cosmetics sector. Was it a wise decision?
Delayed VAT Refunds
Working with Kenya Revenue Authority to unlock a long-standing impasse on the review and approval of VAT refunds for a leading FMCG corporate entity. What did it take to turn the tide?
Circular Packaging
Designing and executing the first ever fully circular plastic packaging in one of Africa’s most strict plastic waste regulatory environment has become a strong reference point for many manufacturers in East Africa.
Eco-Levy on Imports
The suspension of the eco-levy imposition on all imported plastic packaging was preceded by an intense engagement exercise involving central government, legislature, peer experts and lobby groups. Will the reprieve hold?